The Content Code

The Content Code

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Edition 6: Why Chaos Is the Enemy of Great Content & What To Do About It
Many companies are putting some content out there, but the process to create that content is scattered and chaotic.
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Kris Hughes
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Edition 5: Why Your Ideal Client's 'Frustration Language' Is Essential to Know
Every one of us has a 'frustration language' we use when explaining a problem or an issue we're encountering. That language is a huge hint for content…
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Kris Hughes
Edition 4: How to Build Stronger Relationships With Potential Customers Through Empathy Stories
In order to make it obvious your company is the best potential option for your ideal clients, you have to show them you understand their unique…
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Kris Hughes
2
Edition 3: The Best Storytelling Is a 'Frictionless' Experience
The primary enemy of a great company story is friction, and it's your duty to do everything possible to eliminate it.
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Kris Hughes
Edition 2: How 'Single Path' Storytelling Pulls Your Ideal Customers Closer
The fatal mistake that far too many companies make is trying to market to everyone, everywhere, all at once, creating chaos as they go.
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Kris Hughes
Edition 1: 'We' Stories vs 'You' Stories
One of the primary mistakes I see in company stories - across mediums - is a focus on 'we' stories rather than 'you' stories.
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Kris Hughes
Edition 0: Welcome to The Content Code!
Excited about the future and bringing you weekly thoughts on how to build a great company story - one that slices through the noise and pulls your…
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Kris Hughes
The Content Code
The Content Code
The Content Code is a weekly newsletter focused on how to tell a better, more powerful company story.
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