August 2024

Edition 6: Why Chaos Is the Enemy of Great Content & What To Do About It

Many companies are putting some content out there, but the process to create that content is scattered and chaotic.

Aug 15, 2024 • Kris Hughes

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Edition 5: Why Your Ideal Client's 'Frustration Language' Is Essential to Know

Every one of us has a 'frustration language' we use when explaining a problem or an issue we're encountering. That language is a huge hint for content…

Aug 2, 2024 • Kris Hughes

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July 2024

Edition 4: How to Build Stronger Relationships With Potential Customers Through Empathy Stories

In order to make it obvious your company is the best potential option for your ideal clients, you have to show them you understand their unique…

Jul 25, 2024 • Kris Hughes

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Edition 3: The Best Storytelling Is a 'Frictionless' Experience

The primary enemy of a great company story is friction, and it's your duty to do everything possible to eliminate it.

Jul 18, 2024 • Kris Hughes

Edition 2: How 'Single Path' Storytelling Pulls Your Ideal Customers Closer

The fatal mistake that far too many companies make is trying to market to everyone, everywhere, all at once, creating chaos as they go.

Jul 11, 2024 • Kris Hughes

Edition 1: 'We' Stories vs 'You' Stories

One of the primary mistakes I see in company stories - across mediums - is a focus on 'we' stories rather than 'you' stories.

Jul 5, 2024 • Kris Hughes

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June 2024

Edition 0: Welcome to The Content Code!

Excited about the future and bringing you weekly thoughts on how to build a great company story - one that slices through the noise and pulls your…

Jun 27, 2024 • Kris Hughes

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May 2024

The Content Code is coming soon!

A weekly newsletter about the importance of telling a cohesive brand story.

May 31, 2024 • Kris Hughes